Four phases. One platform. Every collection event — from first flyer to final report — runs on data instead of guesswork.
Every collection event follows the same lifecycle. Circular gives you the tools and data for each phase.
Define your event details and build your marketing strategy. With Grow, start every season with last year's data — so you're planning from proof, not guesswork.
Date, location, materials accepted, capacity limits, staffing needs. One form, fully configured in about 15 minutes.
Grow subscribers start every planning cycle with last season's performance — attendance trends, saturation rates, material volumes, channel ROI, and demographic breakdowns. Plan new targets based on what actually happened.
Auto-generated promotional links for every channel — email, social, flyers, your website. Each link carries attribution so you know what drives signups.
Set registration limits, geofence eligibility by zip code, and configure material-specific caps. The system enforces the rules so your team doesn't have to.
Here's what a collection event looks like when every phase is connected.
Create your event, set materials and capacity, configure eligibility rules, and generate tracked promotional links for every marketing channel. With Grow, start planning with last season's performance data — attendance trends, saturation, and channel ROI — so every new event builds on what you already know.
Registrations flow in and your operational picture sharpens. Real-time counts drive staffing decisions, truck allocation, and supply orders. Channel attribution shows what's working. Early warning alerts give you days — not hours — to adjust resources and outreach.
Digital check-in by name search or car count — whatever fits your operation. Material volumes tracked in real time. Walk-ins captured on-site. Your live dashboard shows the event unfolding as it happens.
Automated reports with verified attendance, material volumes, and channel ROI. Post-event surveys capture participant satisfaction and feedback. With Grow, data is retained permanently — compare seasons, track saturation, and feed insights back into your next Plan phase.
Most collection programs run on disconnected tools. Here's what changes when the whole lifecycle is connected.
Core gives you everything to run great events. Grow turns event data into long-term program intelligence.
Everything you need to run a data-driven event.
90-day data window. Export your data anytime. After 90 days, detailed records move offline to save resources. Summary data stays accessible.
Everything in Core — plus the data that compounds.
Data that compounds. Every event adds to your historical baseline. Plan next season from proof, not guesswork.
"If you're not running events this way, you're leaving data — and dollars — on the table."
See how Circular can work for your collection program. No commitment, no long sales process — just a conversation about what you need.